Webinar: Writing Effective Recruitment Ads

Tuesday 16 November 2010

Duration:  1 hour

Topic:  Writing Effective Recruitment Ads

CONTENT:

Each week across the country hundreds, if not thousands of recruiters pump out job advertisements for an online or print job seeking audience.

At best, these ads accurately reflect the job available and, at worst, they are vague and misleading, attract unqualified candidates to apply and turn off high quality candidates from even enquiring. Fortunately, writing better job ads is not hard, it’s just so few people have been given even basic training on the topic. 

• In this webinar you will learn:

• The 6 principles of excellent job ad writing

• Examples of real ads that stand out

• Real ad examples of what to avoid

• How to replace clichés and meaningless fluff with original content

• The 5 major selling points that attract top performers to apply for jobs

SKILL LEVEL: Intermediate

BEST SUITED TO: Recruiters or anyone else who writes job ads.

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