In late September I announced my inaugural InSight readers’ survey and invited people to complete a 21 question survey about InSight and my blog.
I thought you might be interested in some of the results from the survey that was completed by 175 people (my goal was 200):
- 73% of respondents had been reading my material for at least 1 year
- 51% had more than 10 years recruitment experience
- 30% were recruitment agency recruiters followed by recruitment agency owners/CEOs (27%)
- 30% worked in the Sydney metro area, followed by Melbourne metro (22%) and then New Zealand (12%)
- 78% said they read the opening editorial and lead article of every InSight issue they receive
- In Ross Recommends, recruitment-specific books were of greatest interest to readers (91% rated their interest as either ‘high’ or ‘moderate’) closely followed by general business books (88% ) and personal developmen t books (87% ) and free eBooks (86% ). Of least interest were travel books (57% rated their interest as ‘low’)
- 41% of respondents saved every issue of InSight
- 68% of respondents ‘always’ or ‘sometimes’ used the contents of InSight for a consultant-level discussion and 55% ‘always’ or ‘sometimes’ used the contents of InSight for a leadership-level discussion
- In terms of lead article content the most popular type of article/blog was recruitment industry commentary (83% of respondents rated their interest as ‘high’), followed by recruitment industry trends (81% ), recruitment skills (80% ) and recruitment leadership (77% ). Articles of least interest were about social media (48% )
- The most popular article was The 5 Things I wish I knew when I started in recruitment
Here are three representative quotes out of 110 specific comments provided in response to the question ‘What do you enjoy most about InSight?’.