This article originally appeared in ShortList on 30 March 2010, 4.06pm
Recruiters vehemently opposed to proposed changes to Do Not Call register
Proposed
amendments to the Federal Government's "Do Not Call" register, which would
place limitations on recruitment companies cold calling potential clients,
would impose unnecessary strictures on the labour market just as the economy
is recovering, says RCSA policy advisor Charles Cameron.
The proposed changes would see the Do Not Call register (which currently
allows private individuals to opt into a list of numbers telemarketers are
barred from ringing) expanded to include business numbers.
Cameron told
Shortlist
the RCSA was opposed to the changes, which not only had the potential to
restrict the capacity of its members to market their services, but also
limited their ability to put forward candidates for jobs.
"So we see that it has a two-fold effect, not just for businesses but for
the employment opportunities for those seeking work."
Under the existing Do Not Call system, businesses seeking to telemarket
their services must pay the Australian Communications and Media Authority an
annual subscription fee of up to $88k, to "wash" their cold calling database
to ensure it's free of registered numbers.
Companies face fines of up to $1.1 million if they call numbers on the
register.
The coalition has lodged its opposition to the Do Not Call Register
Legislation Amendment Bill, with Liberal MP Bruce Billson saying it would
"severely hinder the ability of small businesses to conduct routine business
and to establish and maintain commercial relationships".
Independent senator Nick Xenophon supports the changes to the Bill, while
Family First's Stephen Fielding has yet to state his position.
The Bill will be re-submitted to Parliament after the Budget is tabled in
May, but it is unlikely to be a high priority for the government in an
election year.
Rubicor CEO
Jane Beaumont told
Shortlist the proposed changes were "totally impractical" for
the recruitment sector.
"Recruitment consultants, well we might as well face the fact that they're
sales staff, and how can else they build their business?
"If you want to build a new desk, you have to make prospecting calls,"
Beaumont said.
Complying with the rules, she added, would amount to a huge waste of
resources.
"The impact would be considerable in terms of both time and costs - you've
got staff working on totally unproductive tasks. Even if they're admin staff
it's unproductive time."
Slade Group managing director Anita Ziemer said she thought the Bill was
"anti-business, and not in anybody's interests".
She said Slade itself got a handful or irrelevant or nuisance calls from
other businesses every week, but the inconvenience was minimal in comparison
to the benefit of being free to make genuine calls to legitimate business
prospects.
Recruitment trainer Ross Clennett said the Bill lacked clarity and would
create confusion for recruitment agencies, on top of the administrative
burden.
"If you sent out a letter first and followed that up, is that telemarketing?
Or, for example, a call where you ring to take a reference, and at the
completion of that verbal reference, you move into a sales pitch. A lot of
recruiters do that, and technically it's not cold calling - but you could
argue that it is.
"Those sorts of grey areas will create huge administrative issues and
interpretive issues for businesses."
Clennett pointed out that the Bill would also give an unfair advantage to
large recruitment companies.
"It's the smaller organisations that are more likely to build a business
through prospecting and telemarketing. The large companies - Hays, Hudson,
Drake and others - they can afford to spend money on billboards and generic
branding, whereas a very small recruiter cannot."
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