Beware!
Profit Killers are everywhere
by Ross
Clennett
This article originally appeared in my eNewsletter
InSight
(Issue 18, 6 February 2008)
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Succeed Quickly or Fail Slowly: A High
Performance Framework for Recruiters
One of the common
misunderstandings that I witness everywhere I go in the recruitment world is
what it takes to be a top billing consultant. Most consultants who are aspiring
to be a top biller, but aren't there yet, seem to think that most top billers
work 12+ hour days. In some cases this is accurate, but in most cases it is not.
Most top billers work what I would regard as a normal recruiter's week (ie 45-50
hours per week). The reality of our job is that in a skills tight market we need
to be flexible at the beginning and end of each day to meet with candidates who
otherwise would not be able to be interviewed face-to-face by us. This doesn't
mean that a top biller is necessarily in the office for all of those hours. A
number of those hours may be done from home, or elsewhere, to ensure the results
are delivered for themselves, their employers, their clients and candidates. A
‘normal' week is unlikely to cut it for those aspiring to be $1 million plus
producers.
Where top billers get ahead of their average competitor is not in spending
more time doing their job but in the use of their time when they are
working. In my eBook Succeed Quickly or Fail Slowly: A High Performance
Framework for Recruiters I mention on page 9 the example of Andrew Marty, MD
at SACS Consulting in Melbourne as a standout person in this area.
One of the most significant areas of rapid improvement available to consultants
building their business is to identify, and act on, profit killers.
Profit killers are everywhere. They take your time and never give you back
enough dollars in return. They are the clients who say most of the right
things at the beginning of the assignment yet once you start working on the
assignment they turn into the time waster from hell. As a result you are
likely to be working a lot of hours trying to fill the jobs of these clients for
very little financial return. See if you can recognise a few of these from your
current client or job list:
1. No job
description
"Just send me the
resumes and I will interview a few people. I'll know the right person when I
meet them."
2. Multi-listing the job
"We want to make sure
we cover the market."
3. Won't sign your terms of business at the
start of the assignment
"Let's just see if
you've got anyone of interest before we sign anything."
4. Want bargain basement fees
"18%!
You've got to be kidding!! We've got lots of jobs coming up and this is your
chance to be our preferred recruiter if you're flexible on your fees."
5. Won't pay market salary
"They've got to prove
themselves first before we pay them that sort of money."
6. No interview feedback of any value
"No, nothing wrong with
them I just have this feeling they won't fit in."
7. Endless interviewing
"Yeah, they're not bad.
We'll keep them in mind but can you flick over a few more resumes for us to
have a look at?"
8. Don't know how to interview
"If you were an animal
what animal would you be?"
9. Inflexible on interview times
"Nah, if they're
serious about working for us, they will need to come in for an interview
between 9 and 5. I'm not coming in early or staying back late just to
interview."
10. No returned calls on an ‘urgent' job
"Sorry, I was away for
a few days, now can we set up a few interviews in a couple of weeks time?"
11. Position not yet approved from above
"I've just submitted a
proposal to our Boston head office for the offer to your candidate - we
should hear back late next week."
12. Low-ball candidates at offer
"Just offer them that
amount and see what they say. We can always increase it later if necessary.
13. Focus on experience and qualifications,
not competencies and motivation
"Yeah, I'm sure they
would be great, but I really want 10 years experience and a degree, to be
sure."
14. Insist on non-competency criteria
"They must be a female, have at least 5 years
Australian experience, not be married or wanting children, live 5 mins from
our office, be reasonably ambitious - but not too much, look good in front
of clients (know what I mean, nudge, nudge, wink, wink) and preferably under
35 years old."
I've
encountered all of the above (and plenty of others) in my years as a recruiter
and yet many recruiters never learn - they still keep working on the same crappy
jobs, chasing the same nickel-and-dime clients and they keep getting (surprise,
surprise) the same old underwhelming results."
Guess what doesn't get done when you are wasting time on profit killing clients
and jobs ... prospecting for decent clients! Clients with decent jobs who are
serious about hiring someone quickly, who respect your role as a recruiter, sign
your terms and pay you a fair fee or margin for delivering an excellent
candidate to them.
Delete your profit draining jobs and sack your profit killing clients - today!
I promise you will feel great when you come into work tomorrow, especially when
your freshly-sacked client registers their profit-killing job with your major
competitor.
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