Posts Tagged ‘advertising’
The F Word: To use or not to use?
This week I was alerted (thanks George) to this job ad for an Auckland-based VP of Global Marketing for a technology company called Vend. The second paragraph opens as follows: It’s also a f***ing great place to work, with a global team of 200+ smart, driven, creative people working in cities like Auckland, Melbourne, San Francisco, Toronto, London…
Read MoreGoing, going … gone? 2012 AFR job ad review
For each of the past five years I have undertaken a review of the job advertisements placed in the Australian Financial Review (AFR) on the last Friday in October. When I completed the 2011 review, I signed off with the comment ‘After five years of shaking the ‘ad writing tree’ I think…
Read MoreHow serious is the recruitment industry about recruiting its own?
The age-old adage of ‘do as I say, not as I do’ has been around for a long time highlighted by those old gags about plumbers with leaky taps, teachers who aren’t interested in learning anything and debt collectors who never pay their bills on time. Of course it’s a bit close to…
Read MoreTreading Water: AFR job ad review 2010
On the last Friday in October each year, for the past four years, I have reviewed all the job ads appearing in the Australian Financial Review (AFR). I do this with the purpose of categorising each ad into one of four quality ratings (see below). There is no science to this process, just my…
Read MoreWhat to Look Forward to in 2009
This article originally appeared in Issue 64 of InSightLong-time readers of this weekly missive know I’m a glass-half-full-kind-of-guy. That’s not to be delusional, it is simply looking at the world in a way that gives me a sense of purpose in taking action, that I believe, will make a difference to the results in both…
Read MoreExcellence in Executive Recruitment
This article was originally published in Issue 62 of InSight on 10 December 2008 InSight 58 was devoted to my annual review of the quality of job advertising in the Australian Financial Review. I rated this ad [click here to view] by Tom Key of Lloyd Morgan as the only outstanding ad published…
Read MoreDullness Rules: AFR Job Ad Review 2008
This article originally appeared in Issue 58 of InSight Published 12 November 2008 I have to admit, I wasn’t especially optimistic of reporting back to you that the quality of Australian Financial Review (AFR) ad writing had improved greatly in the past 12 months (see my 2007 review in InSight 56). …
Read MoreWhy are recruitment ads so average? Part 2
This article was originally published in InSight Issue 8 on 14 November 2007 Republished in Issue 57 of InSight on 5th November 2008 What makes an ad effective? Last week in Part 1 I wrote about my experience of having reviewed all 99 ads in the previous Friday’s (02 Nov, 2007)…
Read MoreWhy are recruitment ads so average? Part 1
This article was originally published in InSight Issue 7 on 7 November 2007 Flying back from Sydney last Friday, I was reading the Australian Financial Review (AFR). Friday’s AFR is the number 1 ‘old media’ outlet for executive recruitment advertising in Australia. The news stories were fairly mundane so I spent the flight…
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