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Two years ago I decided to do some research to see how
various high profile firms in the recruitment industry were approaching the job
of attracting their own potential employees through a dedicated careers site.


The results were embarrassing and I concluded:


Based on this sample, I award the recruitment sector an overall grade of
… Fail


months later, in December 2012, I completed the same exercise and had this to


Disappointingly many of the sites I reviewed last year
had made no improvements in the past 12 months. As a rule, the poor stayed poor
and the average stayed average.


This week I
completed the same exercise. See the results in the table, below:


As the
report is too large to embed in this newsletter, please click on the image
below to view the full report and the results, in order of top (highest rating)
to bottom (lowest rating).


Click on the image below – the
report opens in a new browser window as a PDF document  



Again, I’m disappointed to report that there’s not
much to be cheerful about. Depressingly a majority of career sites I reviewed
were exactly the same as when I reviewed them twelve months previously.


I find it perplexing that such large agencies as Manpower  
and Kelly   can appear to have such a disinterested attitude towards the
attraction and recruitment of their own staff.


Xpand  , owned by Rubicor  ,
are an agency whose careers site has been reviewed by me for the first time and
it was great to see how much thought they have put into it. I hope it provides
some inspiration for others to follow.


As per last year, both Ambition   and Wavelength
International   scored the maximum rating of 5 stars for their respective
careers sites because, each site clearly communicated a compelling purpose,
energy, and culture. Both agencies have done an excellent job at creating
engaging content that’s also great to look at.

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