Posts Tagged ‘business development’
Are you sold on yourself?
‘The first sale is always with yourself. If you are not sold, no one else will be. Your work before the sales meeting is to make sure you are sold – energetically you need to be convinced that what you are selling is going to provide value to the right client. Effective sales…
Read MoreHold Harmless: A ticking time bomb for the ignorant
Contracting or temp recruitment has traditionally been viewed as a more profitable service line for recruitment agencies, compared to permanent recruitment. If you talk to any reputable person in the recruitment agency broking market, they will confirm that a strong ‘temp/contract book’ is viewed very favourably by potential acquiring companies due to the temp business…
Read MoreLessons from Linkedin’s Reid Hoffman: The future’s in network literacy
In The Start Up of You (reviewed in InSight 233) the real gold is in Chapter 7. The chapter opens thus: A decade ago, Bill Gates wrote: ‘The most meaningful way to differentiate your company from your competition, the best way to put distance between you and the crowd, is to do…
Read MoreDo you have a business development culture?
As companies start to lay off workers in large numbers, unemployment rises and hiring freezes become more common, the subsequent chilly wind of ‘market slowdown’ is blowing through recruitment agencies, creating plenty of shivers for owners and consultants alike. It’s at this point that suddenly, business development becomes a necessity, not an optional extra, for…
Read MoreLTVC > CCA: How much do your customers cost you?
I spent two very worthwhile days at the Recruiters Hub Conference in Sydney last week. Again, I was astonished at how few agency recruiters bothered to attend an event that was full of content specifically aimed at them. Those that did attend walked away with a significant competitive advantage, thanks to the generous sharing of…
Read MoreHow to turn a customer into a DIY enthusiast
Nearly two years ago, I moved from a townhouse complex in the ‘burbs’ to a big block in a sea change town 60 kms out of Melbourne. I went from having no lawn to worrying about a big grassy backyard (snakes? fire? rats? weeds?). As I didn’t possess a lawn mower, I took…
Read MoreRecruitment PSAs gone mad: WTF is going on in Canberra?
I am sure the successful recruitment agency winners of the recently announced Federal Health Department’s temp/contract panel must be delighted with their win. The whole process began in the middle of August last year when the Department called for tender submissions to provide temp and contract recruitment services to the head office in Canberra and…
Read MoreSocial media 101: Invest in reputation by Gihan Perera (special guest contributor)
Garr Reynolds is the author of the excellent book Presentation Zen, which I bought a few years ago. When he released his next book The Naked Presenter, I had no hesitation buying it. But I bought it in a different way. I bought the first book in the traditional way – while browsing…
Read More‘Don’t drink the bar dry’ and other event networking tips for recruiters
I am not a networking expert but through the hard yards of personal experience I learned how to get the most from networking events when I was a recruiter. In this day and age with the accompanying vast amounts of free information available via the internet, it frequently surprises me how unprepared most recruiters appear…
Read MoreCreating temp jobs out of nothing at all
One of the most satisfying aspects of being a temp recruiter, was creating a temp^ job from nothing. I mean ‘nothing’ in the sense that there was no existing job before you took the initiative; the client hadn’t even considered using a temp or considered that there was work a temp might usefully be engaged…
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