Posts Tagged ‘Fairfax Media’
Recruitment ads in The Age: Loudly knocking at death’s door
Regular readers will recall that this time each year, for the past two years, I have conducted an analysis of the My Career section within The Saturday Age . Here’s part of what I wrote on 10 April last year: The 32 tabloid sized pages of ads which had appeared on 26…
Read MoreAustralia’s best recruiter? An uneven playing field
The recent retirement from test cricket of Ricky Ponting set off another round of those periodic debates about where Ponting ranks in Australia’s list of ‘best ever’ batsmen. Ponting’s test batting average (51.85) certainly qualifies him to be among the elite but is he the ‘next best after Bradman’ as some have speculated? …
Read MoreNewspapers: Circulation is down, spin is up and profit….?
How quick is the end coming for the traditional print media? Pretty quickly if the latest circulation figures are to be taken as an accurate guide. Australian Bureau of Circulation figures for the September 2012 quarter revealed the following: The 27th consecutive quarterly decline in print newspaper circulation (metro dailies fell…
Read MoreGoing, going … gone? 2012 AFR job ad review
For each of the past five years I have undertaken a review of the job advertisements placed in the Australian Financial Review (AFR) on the last Friday in October. When I completed the 2011 review, I signed off with the comment ‘After five years of shaking the ‘ad writing tree’ I think…
Read MoreFairfax Media: The death spiral continues
One year ago, in InSight 175, I wrote a short piece on the state of print media advertising, specifically the sad state of job ad volumes in the My Career section of The Saturday Age . In that piece I commented; ‘… the actual number of job ads listed seems to be…
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