How quick is the end coming for the traditional print media?
revealed the following:
- The 27th
consecutive quarterly decline in print newspaper circulation (metro
dailies fell 6.5%, average national down 5.5%)
- The Herald Sun weekday decline was 21.3%, The Age
weekday drop (from a lower base) was 16.91%, The Saturday Age fell
15.1%, The Sydney Morning Herald weekday average was down 15.1% and
the Saturday edition fell 15.9%. The Weekend Australian held up
comparably well with only a 5.6% decline as did the weekday AFR
- The only newspaper to
improve its circulation was the weekday The West Australian which
added 0.7% to its readership although its Saturday edition dropped 5.3%
The big players were, of course, putting their best happy face on the
results with Fairfax Metro Media chief spin doctor, Robert Whitehead saying ‘Sometime
very soon you’ll see the quarter-on-quarter decline slowing down. Digital sales
would improve once the metros introduced subscriptions for the web and tablet
and smartphone apps next year’.
27,796 for the weekday edition of The Australian) but the industry is doing its
best to put a glossy shine on everything. The CEO of the industry body, The
Newspaper Works, Tony Hale, enthused; ‘The multi-platform publishing
strategies being pursued by the major newspaper publishers have produced a very
promising picture of newspaper circulations’.
Beecher (Crikey), Amanda
Gome (Smart Company), Mia
Freedman (Mama Mia) and Alan
Kohler (Business Spectator)
have stolen the march on their former employers with online publishing business
models that actually make money.
would frame a market on which major daily newspaper will be the first one to
stop printing a Monday-to-Friday edition?