Another insipid piece of lazy recruiter-bashing hits the web

 

The recruitment industry is one that is an easy
target for the knockers.

 

I have written about this topic a few times before.

 

The (supposed) quality broadsheet media, use incomplete facts to paint
our industry as enjoying a taxpayer-funded ‘bonanza’.

 

‘Internet entrepreneurs’ looking for a bit of free
publicity, engage in a recruiter-bashing by
accusing our industry as being ‘completely
exploitative’ in order to promote their own competing product.

The tabloids employ fresh-out-of-university
journalism graduates to write one-sided,
unverified ‘insider-spills-the-beans’ wanna-be exposés.

 

And on it goes; predictable, relentless and very
boring. All from the keyboards of the inexperienced, the lazy or the
self-promoting (probably all three).

 

We now have another entry (thanks for the tip-off,
Steve) into this underwhelming and self-satisfied field: the smug client.

 

Announcing Tyro PaymentsThe Honest Job Translator video which is
two and three quarter minutes of possibly the least creative, worst-acted and
mindless piece of ’employer branding’ (trashing) that I have ever had the
misfortune to view.

 

What exactly is the point of this rubbish?

 

Why doesn’t the company spend the same amount of
time, money and energy to say something positive about their company, their
staff and their job opportunities?

 

Portraying a recruitment agency consultant as a
clueless, blonde bimbo may   have been funny twenty years ago but in
2015 I would think that the great creative, beardy, male minds at Tyro could
come up with something just a little more contemporary and relevant.

 

I note that Atlassian co-founder Mike Cannon-Brookes is on the Tyro Board
(which consists of 8 men, 0 women). Atlassian have been an outstanding
example of being creative with their recruitment/employer branding (and
including recruitment agencies in their sourcing streams) without resorting
to dull pot-shots at recruiters. I hope Mike takes an interest in Tyro’s
recruitment methods and finds an opportunity to take them to one side for a
quiet word about how they might improve.

 

The fact that Tyro are running generic ads such as this one on SEEK (a job
board – how cutting edge!) via a recruitment agency (Evolution Recruitment; I
wonder how they feel about Tyro’s video?) probably says all you need to know
about how effective their The Honest Job Translator  campaign has been.

 

I would hope that Tyro have fired the ‘creative’
person/s who came up with their campaign and are now focusing on the positive
news they have to sell (I’m sure there’s plenty of it if they care to look),
without having to resort to recruiter-bashing and brand trashing.

 

3 Comments

  1. Nicole Underwood on 12/03/2015 at 2:28 am

    I have no words for this Ross….what absolute rubbish! Mike Cannon-Brookes should be embarrassed to be associated with such tripe. Where is their professionalism?

  2. Anonymous on 12/03/2015 at 2:45 am

    Your on a roll Ross… however unlike the "F" word blog post – I havent seen any blow back from the bearded "dude" at Tyro which makes the viewing from the readers side a tad boring being one sided. Come on Tyro… respond. Ok – that being said, I agree… what was the point of that? I was left wondering if it was a rec sector bashing video, promo for the Job Translator or Tyro who I had to look up to see if they even existed (sorry – sheltered kiwi) or were a spoof company? The real kicker and knee slapping laugh I got from this was their SEEK advert. Gold! After all that production and rambling on they slap possibly the most un creative ad up on a generic job board???

    Thanks Ross… I enjoyed that one.
    Brad.

  3. Emma Gordon on 12/03/2015 at 10:32 pm

    Another recent recruiter bashing post that I saw recently was this…

    https://www.linkedin.com/pulse/never-work-agencies-recruiters-companies-use-them-wyatt-

    Awful!

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