Posts Tagged ‘marketing’
Excellence in Executive Recruitment
This article was originally published in Issue 62 of InSight on 10 December 2008 InSight 58 was devoted to my annual review of the quality of job advertising in the Australian Financial Review. I rated this ad [click here to view] by Tom Key of Lloyd Morgan as the only outstanding ad published…
Read MoreAustralia’s top corporate & government career sites
This article originally appeared in Issue 60 of InSight Published 26th November 2008 Recruitment agencies have traditionally thrived because outsourcing the recruitment of high quality candidates was seen by clients to be an effective use of their time compared to doing the hard yards of advertising, screening and interviewing all the candidates…
Read MoreDullness Rules: AFR Job Ad Review 2008
This article originally appeared in Issue 58 of InSight Published 12 November 2008 I have to admit, I wasn’t especially optimistic of reporting back to you that the quality of Australian Financial Review (AFR) ad writing had improved greatly in the past 12 months (see my 2007 review in InSight 56). …
Read MoreWhy are recruitment ads so average? Part 2
This article was originally published in InSight Issue 8 on 14 November 2007 Republished in Issue 57 of InSight on 5th November 2008 What makes an ad effective? Last week in Part 1 I wrote about my experience of having reviewed all 99 ads in the previous Friday’s (02 Nov, 2007)…
Read MoreWhy are recruitment ads so average? Part 1
This article was originally published in InSight Issue 7 on 7 November 2007 Flying back from Sydney last Friday, I was reading the Australian Financial Review (AFR). Friday’s AFR is the number 1 ‘old media’ outlet for executive recruitment advertising in Australia. The news stories were fairly mundane so I spent the flight…
Read MoreLessons from Andrew Banks
This article originally appeared in Issue 50 of InSight Published 17 September 2008 When Paul McCartney continued his music career after The Beatles broke up, he formed a band called Wings. Wings had a number of hits in the 1970’s before Macca realised less is more and went solo. One of the Wings’…
Read MoreClichés, tautologies, vagueness and other rubbish found in recruitment advertising
Recruiters are in the recruitment game because (presumably) they are more interested in working in a competitive, results-focused, people-oriented environment than in working in a placid and predictable environment. Amongst the many great skills that recruiters do possess, it appears advertisement writing is not one of them. There is no excuse for poor literacy and…
Read MoreHow to identify a marketable candidate
This article appeared in Issue 48 of InSight Published 3rd September 2008 I attend RCSA breakfasts and other functions as much as I can. Even though I have been in the recruitment industry since 1989, I am always hungry to learn more about makes a recruiter successful. Late last year I went…
Read MoreThe 8 Deadly Marketing Sins in Recruitment
This article originally appeared in Issue 47 of InSight Published 27th August 2008 During my under-graduate days at the University of Tasmania in the mid-1980s, I was more diligent in my pursuit of on-campus extra-curricular activities than I was in the pursuit of good grades. My overall academic record was what you might…
Read MoreTeleseminar with Ross Clennett – 14 May 2008
Australasian Talent Conference 2008 – What can recruiters learn? Thanks to all the participants who registered for my Teleseminar today which was a summary of all the vital information I took from the Conference and all the relevant trends and stories I plucked, which are relevant to recruiters in Australia and New Zealand.…
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