Posts Tagged ‘marketing’
Are you delivering niche marketing or corporate blanding?
I was MC at the ATC Sourcing Conference in Melbourne last week. It was, as usual, an excellent day of learning with a varied array of speakers who made the audience think carefully about the future of recruitment through the lens of sourcing. Here’s a summary of the major points I took away from…
Read MoreEmail marketing: Are you annoying people and trashing your brand?
One of the trivial petty annoyances that occur every week is having unsolicited emails arrive in my inbox. Mostly these messages are of the global junk spam variety. A typical random selection from this week’s jun folder being: Dear Selected Winner, We are pleased to inform you of the EMAIL REWARD PROGRAM for Internet users.…
Read MoreYour careers site needs a strong dose of Ambition
In InSight 211, I passed comment on 14 career sites, representing some of Australia’s biggest recruitment agencies. The verdict wasn’t pretty. I also asked for nominations for agency career sites that were worthy of highlighting. Specifically I was looking for a site that demonstrated innovation, a compelling message and information about the role…
Read MoreSocial media 101: Invest in reputation by Gihan Perera (special guest contributor)
Garr Reynolds is the author of the excellent book Presentation Zen, which I bought a few years ago. When he released his next book The Naked Presenter, I had no hesitation buying it. But I bought it in a different way. I bought the first book in the traditional way – while browsing…
Read MoreYou, me and Twitter
‘Oh save me, not another article on Twitter’, I hear you say. I understand if that’s your reaction. There are more than enough webinars, ebooks, special reports, white papers, and articles about Twitter being pumped out by bloggers, print media journalists and social media consultants to last until the ice caps melt. This…
Read MoreHow to get more candidates interviewed by clients – the funnel technique
I was coaching a recruiter last year (let’s call her Andrea) and after a couple of hours of watching her confidently go about her day, I was able to contribute a few small pieces of advice to build her skills further. Then, uncharacteristically, Andrea stopped and stared at the phone, stared at the resume on…
Read MoreWhat’s the Standard of Your Marketing Communication?
I recently received the following email via a recruiter who had it forwarded to her from one of her clients, who had it sent to her from a recruitment agency. I wouldn’t have believed it if I hadn’t read it. I have cut and pasted the email, exactly as it was forwarded to…
Read MoreAre you Opportunity-Minded?
This article originally appeared in Issue 65 of InSight published 21st January 2009 After his elevation from semi-retirement to the Tasmanian Parliament in June last year, I wrote about my Uncle Ross (Butler) in InSight 37 as an example of the new career possibilities available to Australia’s seniors. This New Year’s…
Read MoreGihan Perera interviews Ross Clennett: 12/11/08
After significant feedback from clients and subscribers, I have decided to offer membership to RossClennett.com which will provide members-only access to a range of professional development products and services, currently unavailable to the general public. One of main features of membership includes expert interviews with leading recruitment figures, available in audio format to…
Read MoreWhat to Look Forward to in 2009
This article originally appeared in Issue 64 of InSightLong-time readers of this weekly missive know I’m a glass-half-full-kind-of-guy. That’s not to be delusional, it is simply looking at the world in a way that gives me a sense of purpose in taking action, that I believe, will make a difference to the results in both…
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