I recently received the following email via a recruiter who had it forwarded to her from one of her clients, who had it sent to her from a recruitment agency.
I wouldn’t have believed it if I hadn’t read it. I have cut and pasted the email, exactly as it was forwarded to me. The identity of the sender, and their company has been withheld to keep the focus on the email’s content.
From: [name and email address withheld]
Subject: Trust Us Please
I’m so sorry, I know I’m always being a pain but just want to keep in touch in case you need help with anything now or in the near future…..I can’t stress enough how different we are from other agencies, we are probably the lowest charging agency you’ll ever come across…
We can help with TEMP, PART-TIME, CONTRACT or PERMANENT (Permanent rates are extremely low, we can quote you anytime)
Remember we specialise in :-
· Data Entry Operators
· Filing Clerks
· Storemen/Warehouse/General Hands
And we are on call 24/7, we don’t mind even if the work is literally 2 hours of filing we can help with anything..Call or email me anytime [telephone number withheld].
We will beat any competitors rate by 10% (written quotes must be supplied.)
The highest compliment I can receive is an introduction/referral to your friends, and business associates. I’d be honoured if you passed on my details. Thank you for your trust and ongoing confidence
[company name withheld]
[website address withheld]
At which point would you have hit the DELETE button?
After reading the subject line, I was surprised my spam filter hadn’t turfed it into my Junk Mail.
It’s hard to know where to start identifying what is so wrong about this marketing email being sent from a professional recruiter, but I’ll give it my best shot. Here are just 9 reasons to start you off:
1. The agency is RCSA Certified for Service Delivery. One inappropriate marketing email can undermine all the hard work that went into the certification process.
2. The subject line screams ‘SPAM ’ and is completely undignified and unprofessional.
3. If the consultant knows they are ‘being a pain’ (of all the phrases that could have been used, why on earth would you use that one?), then why do they keep doing it, especially when the company’s website proudly proclaims ‘the key distinction between (our company) and other agencies is …. we listen! ‘
4. ‘The lowest charging agency you will ever come across’. – normally the cheapest service is cheap for good reason.
5. ‘We will beat any competitors rate by 10%’ – Because I assume they can’t think of any other reason that a client would use their services, other than price. By now, it’s sounding like a Bunnings ad.
6. Asking for a referral to another client when the consultant admits ‘I know I am always being a pain’ – Wow! I bet the client cannot wait to refer this “pain” to someone else so they too can receive these brilliant marketing emails.
7. The email signature lists the consultant’s title as Team Leader – Say what! This doesn’t exactly fill me with confidence in the quality of the consultants if this is a typical example of leadership behavior within this recruitment company.
8. ‘I can’t stress enough how different we are from other agencies’ – Really? I would hope so. Just imagine if this was the type of email sent out regularly by recruitment agencies to their clients or prospects.
Here’s something for the owners and managers to think about:
Do you know what written communication is being sent out by your consultants and/or team leaders, on your company’s behalf?
How often are you listening to your consultants’ conversations?
Do you know how effectively they are verbally communicating with your clients and candidates?
What auditing of processes do you have in place?
Do your consultants know what is acceptable and what is unacceptable with respect to their communication?
But above all else, what training have you provided so that your consultants are absolutely crystal clear as to your expectations and standards about your external communication?
I don’t know the owner of the agency concerned but I suspect they would be horrified that such an email was sent out. But worse still … to how many clients?