Posts Tagged ‘personal branding’
Michael Page in deep snow: A monumental failure of leadership
It’s a month now since the Michael Page ski trip to Mt Buller became very bad news for the company, very quickly. The resulting publicity was a nightmare of epic proportions (just search ‘Michael Page ski weekend’ to see how widely it was covered). As you can read from an anonymous comment on my original blog about this incident (22/07/2016), it…
Read MoreMichael Page employees go skiing … downhill all the way
Michael Page International has been operating in Australia for around 30 years. When I was a temp accounting recruiter in the Sydney CBD, back in the 1990s, Michael Page together with Morgan & Banks represented my strongest competition. I respected the company’s competitive nature and the skills of their consultants. Until this past weekend, I…
Read MoreAre you delivering niche marketing or corporate blanding?
I was MC at the ATC Sourcing Conference in Melbourne last week. It was, as usual, an excellent day of learning with a varied array of speakers who made the audience think carefully about the future of recruitment through the lens of sourcing. Here’s a summary of the major points I took away from…
Read MoreHow not to use LinkedIn: Lessons for recruiters (and other self-promoters)
How can professional people, people who should know better, do such dumb things in the course of doing their job? No, I’m not talking about Former CIA director David Petraeus and his affair with his biographer Paula Broadwell, I’m talking about the way some people use LinkedIn. I currently have over 2,500 first level LinkedIn connections…
Read MoreSocial media 101: Invest in reputation by Gihan Perera (special guest contributor)
Garr Reynolds is the author of the excellent book Presentation Zen, which I bought a few years ago. When he released his next book The Naked Presenter, I had no hesitation buying it. But I bought it in a different way. I bought the first book in the traditional way – while browsing…
Read MoreYou, me and Twitter: April 2011 update
The week prior to Easter last year I wrote the original You, Me and Twitter and as we arrive at that time of year again, I thought it was useful to revisit and update the article. So here it is. ‘Oh save me, not another article on Twitter’, I hear you say.…
Read MoreYou, me and Twitter
‘Oh save me, not another article on Twitter’, I hear you say. I understand if that’s your reaction. There are more than enough webinars, ebooks, special reports, white papers, and articles about Twitter being pumped out by bloggers, print media journalists and social media consultants to last until the ice caps melt. This…
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